24 hour sushi in Akihabara at Isomaru・アキバの磯丸水産の寿司居酒屋

Tokyo is a beautifully colourful place.

I really appreciate good design in life. When people, businesses and local authorities make an effort. A lot of elements come together to make a place enjoyable. The shape of the buildings, the colours, the cleanliness, the ease of getting around.

Life can be busy, it can get tiring commuting around, rushing to work, rushing to meet people. Everything is a better when the places we go feature interesting and beautiful design.

One of my genuine beliefs is it shouldn’t just be about minimising costs and maximising profits, it should be about making the world a better place.

Japan nails this in some aspects of life.

A few years ago on one of my first trips to Japan I took a photo of a man looking into a sushi restaurant in Akihabara while scratching his head.

At that time I hadn’t eaten in Isomaru Fisheries (磯丸水産).

It’s a 24 hour seafood restaurant and bar. The one in the picture is in Akihabara – a famous district for electronics and manga / anime goods.

I went back to Isomaru in January this year to eat a few times. On this trip I decided to take a second picture of the Akihabara branch to show the full view of the store front, it’s a very colourful multi-story building with a cool billboard picture of a fishing boat at the top.

Isn’t it awesome?

They have really well priced Sushi. Not exactly premium quality, but pretty good.

On top of the sushi, there are lots of cooked dishes including some food you can cook on a grill at your table. One of the delicious things I’d recommend is the crab meat in a special sauce that you cook on the grill yourself. You can also cook various kinds of fish yourself. I’ve also had a pot of muscles there.

Food photos below, excuse the low quality, I’m always too focused on eating to worry about food photography on mobile.